Auntie Anne’s teams up with Biscoff® for an irresistible Limited-Edition treat

Auntie Anne’s UK & Ireland is bringing an exciting new twist to its beloved pretzel range with the launch of Biscoff® Nuggets, a delicious limited-time collaboration with the iconic Biscoff® brand

Launched nationwide on 27th March and available until 18th May, these indulgent nuggets combine Auntie Anne’s signature soft pretzel bites with a generous drizzle of rich Biscoff® sauce, before being finished with a crunchy Biscoff® crumb. The result? A sweet, salty, and utterly irresistible treat that’s set to be a fan-favourite and which carries the Biscoff® approved ‘Created With’ Biscoff® logo.

“We’re always looking for new ways to excite our customers, and partnering with Biscoff® was the perfect way to bring two iconic brands together,” said Max Burton, Managing Director at Auntie Anne’s UK & Ireland. “This collaboration delivers the indulgent flavour combination people love, all in our signature bite-sized pretzel nuggets.”

Frances Booth, Head of Marketing at Lotus Bakeries explains, “For a brand to be able to use the coveted ‘Created With’ Biscoff® logo, the products have to be tested by our food development team to ensure that the much loved Biscoff® taste really comes through. The Auntie Anne’s Biscoff® Nuggets achieved this in bucket loads!  They are sure to be a hit with Biscoff® lovers everywhere!”