Choosing the right batter...

By Ryan Baker, Sales Manager, Middleton Foods

Batter is fundamental in providing the best fish and chips to your customers. With so many batter options available, it can be difficult to know which is best suited for your businesses. But that’s where Middleton Foods comes in. As the nation’s favourite supplier of fish and chip batters, Middleton Foods works with the leading shops and restaurant chains to help them achieve the products which make their business work and keeps consumers coming back for more!

Batter is the secret ingredient to serving the best fish and chips in the business, and different batters suit different frying mediums and different areas, which highlights just how important it is to get it right. As one of the UK’s leading manufacturers of fish and chip batter, we utilise modern machinery combined with latest manufacturing techniques to help operators get the best out of their fryers and offer the perfect batter blends for their business.

To celebrate 30 years of trading, we produced our special batter mix, Blend 30. This celebration blend is a new generation of fish and chip batter that sits perfectly with today’s requirements yet provides that same delicious flavour customers have come to expect. The ultimate fish and chip product, Blend 30 offers that classic golden colour, perfect crunch texture and flavoursome batter.

Our Middleton Foods Kings Heritage Blend 30 Batter Mix consists of a unique blend of flavours which when fried, is extra crispy with a light golden colour. Specifically designed to sit longer in the holding cabinet, it is the perfect blend for both takeaway and delivery and what’s more, it cooks quicker than regular batter, helping operators serve quality food faster than ever.

Offering fish and chip operators the opportunity to expand their client base, our ‘Premium Plus’ Gluten Free Batter Mix is a delicious way to include those following a gluten-free diet. Providing a wonderfully light and crispy batter which holds well, our Premium Plus Gluten Free Batter Mix ensures customers can enjoy the delicious fish and chips that they crave, worry free. This product meets the demands for operators who are trying to implement certain days – just like Peter Hill Award Finalists, Angell’s Fisheries who every Wednesday host their hugely popular “Gloriously Gluten Free Night”!

But it doesn’t stop there - at Middleton Foods we cater to a range of fast food outlets. For operators looking to add the perfect fried chicken to their menus, look no further than our Rooster’s Original Chicken Breading. Offering a well-balanced combination of delicious herbs and spices and creating the ideal light golden breading, operators can provide customers with the perfect crunch to their chicken menu items. But why not go that one step further? Middleton Foods has extended its hugely popular ‘Roosters’ range of chicken coating products with the addition of its new Roosters Hot Dipping Sauce. A newly launched, cluckin’ hot product to help operators liven up their menus, operators can serve alongside fried chicken, drench hot fried wings, smother over smash burgers and even slather it atop loaded fries! Mouth-wateringly delicious, the bold and fiery Dipping Sauce is the perfect accompaniment – simply blend the dry mix with boiling water, whisking until smooth. Microwave for one minute, stir and serve.

For more information on Middleton Foods, please visit www.middletonfoods.com or call +44 (0)1902 608122. You can also contact The Batter Boys – who are on hand to assist with any obstacles fish fryers face, at a moment’s notice!