Cofresco Foodservice Launches Return to Recycle by Wrapmaster® Scheme

Wrapmaster® offers chefs and foodservice operators the chance to claim a FREE award-winning dispenser - Recycle any brand of food wrap dispenser to take part.

Market leaders Cofresco Foodservice - brand owners of Wrapmaster® – in an exclusive partnership with SUEZ recycling and recovery UK, have launched a new recycling scheme to support sustainability and recyclability in professional kitchens – Return to Recycle by Wrapmaster®*.

Wrapmaster® is offering chefs and foodservice operators the chance to claim a brand-new award-winning Wrapmaster® for free, when they recycle ANY end-of-life food wrap dispenser, regardless of brand.

Return to Recycle by Wrapmaster® provides a solution for responsible and reliable recycling at the end of a dispenser’s life, as they can be returned and reprocessed to create new products – such as white goods . While Wrapmaster® dispensers are robust, and designed to serve for many years, those that have reached their end of life can be recycled, as part of Cofresco Foodservice’s mission to be 100% circular.

To participate, operators should visit www.wrapmaster.global/return-to-recycle    and fill out the online form. They’ll be supplied with a pre-paid return label, to send back their dispenser. Once received, participants will be emailed a voucher for a FREE Wrapmaster® dispenser, which can be redeemed with a participating distributor of their choice.

In a UK facility, the returned dispensers themselves will be shredded, washed and separated into polymers and metals, which are reprocessed and made ready for recycling. Once polymers and metals have been reprocessed, they are sent to UK and EU manufacturers to be used as a substitute to virgin material in the creation of new products.

Speaking about this cutting-edge scheme, Libby Coe, Sales and Sustainability Manager at Cofresco Foodservice said:

“We’re thrilled to launch Return to Recycle by Wrapmaster®, for what has been a much-anticipated activity as the foodservice industry looks for new ways to reduce waste across the board. We know that not all dispensers are equal in terms of quality and performance, but in recycling they are all treated fairly, and that’s why we’re proud our scheme will accept any dispenser, regardless of brand.

“As part of our mission to be 100% circular, Cofresco Foodservice’s long-term goal will be to retrieve these recycled polymers and use them to manufacture new Wrapmaster® dispensers! We’re excited to take a significant step forward in our sustainability journey through Return to Recycle by Wrapmaster®, as well as support chefs and operators in theirs - we can’t thank SUEZ enough for their support in helping us to develop this innovative scheme.”

Speaking about the partnership, David Wood, Innovation Solutions Manager at SUEZ recycling and recovery UK, said:

“We’re delighted to harness our extensive expertise in resource management and partner with Cofresco Foodservice to launch this innovative solution for recycling end-of-life food wrap dispensers to the foodservice industry. We look forward to continuing our partnership to embed more circular solutions into Cofresco Foodservice’s operations, supporting its sustainability journey.”

SUEZ recycling and recovery UK

SUEZ recycling and recovery UK is a leader in the transition to a more resource efficient, circular economy. The business operates across hundreds of sites and handles approximately 11 million tonnes of waste materials every year – a significant proportion of the UK’s total waste. As a pioneer of the circular economy in the UK, SUEZ is a waste management, recycling, and resource recovery specialist, dedicated to delivering social, environmental and economic benefits to customers in both the private and public sectors.

Through the partnership, Cofresco Foodservice and SUEZ will prevent end-of-life food wrap dispensers from being discarded and instead see them recycled and reprocessed to create new products, creating a truly circular solution.

AAA endorsed by The Craft Guild of Chefs, Wrapmaster® has been supporting chefs and kitchens around the world for over forty years, designed to tackle food and wrap waste, it’s proven to cut costs, and improve efficiency in the kitchen, making it the ultimate chef wrap system.

For more information on Return to Recycle by Wrapmaster®, and to take part in the scheme, please visit www.wrapmaster.global/return-to-recycle