Kitwave Joins Country Range Group

The Country Range Group (CRG) has announced that the foodservice division of Kitwave Group plc is to join as its newest member as of the 15th July 2024.

The growing Kitwave division is made up of four wholesalers – Millers Foodservice, M.J. Baker Foodservice, Total Foodservice and WestCountry Fruit Sales, which have a combined turnover of £126 million. The businesses operate from eight depots across the UK, with a fleet of 200 delivery vehicles and a 96 strong sales force.

Kitwave follows Arthur David, Waterdene Foodservice, Brook Street Foodservice and Harlech Foodservice in joining the Country Range Group since the beginning of last year.

Kitwave will immediately benefit from the Country Range Group’s buying power, analysis, data and insights, the formidable three-tiered, own brand portfolio and wide-ranging marketing campaigns and promotions.

Country Range Group Chief Executive Martin Ward said:

“On behalf of the Group and our members, I wish a warm welcome to the whole Kitwave team. The business has been built on hard work, great people and by providing the best customer service so we’re confident they will be a great fit for our Group.”

Ben Maxted, Kitwave Group plc Chief Executive Officer, commented:

“We are delighted to be joining CRG at a time that we are strategically growing our own foodservice offering. The product portfolio, marketing support and shared knowledge will ensure we continue to improve our own offering and service in a sustainable way as we work closely to support our own valued customer base.”

Website: countryrangegroup.com

LinkedIn: The Country Range Group | LinkedIn