Take advantage of the boom with on trend Twisters!

“Consumers are eating out less so seeking a greater experience when they do go out is paramount, operators need to capitalise on this.” says Craig Wescott, Lamb Weston’s UK Marketing Manager.

“The biggest challenges operators face are balancing increasing operational costs versus offering a consumer experience – it’s difficult.  Finding the right balance is essential.”

Cost friendly consumer experience with pzazz!

For fresh menu inspiration with trending nostalgia feel, while balancing operational costs, elevate your offering with a different potato shape like Lamb Weston’s iconic Twisters.

Including a different potato shape on your menu will increase variety and liven things up without adding effort in the kitchen – and Twisters yield more portions1.

This fun and appealing whole potato product – which launched in 1983 when Lamb Weston invented a patented knife to create the curly shape – will increase variety, add playfulness and hark back to nostalgic times.  Cut from whole potatoes and never reformed, Twisters give more taste, better flavour and more natural goodness. They also yield 15% more portions per kg1 – equivalent to 3,000 extra portions per year!  And the shorter cooking time results in less energy consumption too.

Consumers are increasingly seeking affordable, comforting and nostalgic food experiences that soothe the soul and there’s an ongoing evolution of nostalgia-driven comfort food innovators.  In foodservice, a new wave of comfort-centric restaurants and pop-ups is gathering momentum across the UK as demand for creatively ‘grown-up’ spins on comforting classics grows, with innovators boldly elevating time-honoured dishes, from fried chicken to potato smileys, with subtle nods to generation-specific childhoods.  Classics from our youth, with ‘grown-up’ elements, directly appeal to nostalgia-seeking diners, with innovators taking old-school originals far beyond in terms of overall techniques and ingredients, yet still delivering the same comforting tastes and textures, according to food experts, egg soldiers.2

Consumers will be looking for playful experiences as well as adventurous flavours, and healthy and hearty recipes in 2024, according to Bidfood’s 2024 Food & Drink trends report.  According to the report, 77% of consumers and operators see value for money as imperative to decision-making when choosing where to eat and drink out as inflation hits discretionary spending.

Working together with our partners in potatoes

How does Lamb Weston’s relationship work with its customers work?  “We work closely with our customers to deliver effective sales support and advice on serving suggestions, and more.  These relationships between supplier and operator are crucial in delivering success,” says Wescott.

“The advice we’d give to operators is to leverage insight and support from your supplier, deliver a special experience for your consumer, push the boundaries of product activation.”

1 Lamb Weston study: From 10kg of product Private Reserve 9x9 the yield is 64 portions compared to 74 portions of Seasoned Twisters.  Average weight per portion: Private Reserve 9x9 106g vs. Seasoned Twisters 101.9g

2 Talking Trends: The New Wave of Nostalgia-Driven Comfort Food Innovators - eggsoldiers.co.uk

For more innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk , call 0800 963962 or email us at salesUK@lambweston.eu